When you’re looking for new business ideas, it’s always great if you can go out and interview some actual people who would be using your product.
I believe I got these questions from Dane Maxwell who talks about how to start a business as his mantra.
The idea for brainstorming new business ideas it to “Find The Pain”!
Once you find the pain of any business, it’s a money making opportunity. You should look to be “Cheaper, Simpler, Smaller and More Convenient” than the rest which is a quote attributed to Clayton Christensen from his book The Innovators’s Dilemma.
Here’s a couple good ones to ask as you interview the people who would be users of your new product:
- What is the most important activity in your business?
- Is there any pain associated with that activity?
- What problems cost you the most money?
- What is the most painful part of your day?